Murphy’s Ice Cream back in Superquinn
Way back in April, I wrote about how Kieran at Murphy’s Irish Ice Cream was gathering support for his product through his blog. Superquinn was threatening to de-list their ice cream and he asked readers to contact Superquinn to encourage them to reconsider.
Seven months later and Murphys Ice Cream is set for a return to the shelves of Superquinn. Great news for Kieran, and for Superquinn customers - and further evidence of the power of blogging.
Now if only we could do the same with the Douglas Hyde in Cork.
Clear Communication » How to Create a Communication Plan said,
January 4, 2007 @ 11:51 pm
[…] 4. The tools maketh the plan Considering the Cluetrain assertion that “Markets are conversations”, what are the best Communication tools for you to get that conversation going about your product or service? They can range from the traditional: brochures, annual report, press releases, whitepapers to online options such as: Website, blogs, an online forum, wikipedia or viral campaigns. […]