Where is Matt?
This is cool.
Matt quits his job to go travelling round the world. Sets up a website to keep his family & friends up to date on all the places he visits. A friend suggests he dances on the site. So he does, creates some deeply moving moments and becomes a cult online celebrity.
Then … the folks at stride gum suggested he do it again, but this time, they’d pay for it.
Viral marketing at it’s best. Just a pity Stride’s not available in Ireland!
Read all about it here
Clear Communication » New Year’s Resolution: Create a Communication Plan said,
January 4, 2007 @ 11:52 pm
[…] 4. The tools maketh the plan Considering the Cluetrain assertion that “Markets are conversations”, what are the best Communication tools for you to get that conversation going about your product or service? They can range from the traditional: brochures, annual report, press releases, whitepapers to online options such as: Website, blogs, an online forum, wikipedia or viral campaigns. […]