I scream, you scream … for Murphys ice-cream
Interesting to see Kieran Murphy (maker of Ireland’s most delicious, and expensive ice-cream) harnessing the blogosphere for the greater good of Irish ice-cream lovers. He’s asking readers of his blog to encourage retailer Superquinn to continue stocking Murphys, as they’ve threatened to delist them.
As a fan of Murphys, I went to the Superquinn customer comment form to register my dismay. That was over a week ago and still no response from Superquinn, despite the fact that they ask for an email address when submitting a comment.
It’s a great example of how small businesses can use the web and blogging to harness people and fan power. I’m keeping my fingers crossed for them.
Unfortunately for Superquinn, the story also demonstrates how some larger companies might “talk the talk” in terms of listening to customers, but in this age of Web 2.0, not responding to customer comments just looks shoddy.
Kieran said,
April 11, 2006 @ 3:18 pm
Thanks so much for that! Much appreciated.
jkent said,
April 11, 2006 @ 3:24 pm
No problem Kieran - hopefully the campaign will yield fruit. (thanks for the choc chip cookie recipe by the way, went down a treat, as an activity and foodsource, when I was minding 4 kids last week
)
Chris Byrne said,
May 6, 2006 @ 2:52 pm
Jenny
I justed added my request to the SQ complaint form and created a shortcut url here http://url.ie/18i
Murphy’s is great and beats B&J and the others hands down.
It’s astonishing that you have not received a reply from them yet. I’m going to follow mine up for sure. Squeeky wheels do get the oil and if the message is right and is coming from the their demographic and targetted at the appropriate folks at SQ, then Sean and Kieran will win the day.
Best of luck with Clearcommunication by the way !
Chris
jkent said,
May 8, 2006 @ 1:57 pm
Nice to hear from you Chris,
Thanks for the good wishes and for the shortcut.
It’ll be interesting to hear how things develop with Superquinn for Murphys. I’ve just found out that a local deli, the Douglas Hyde in Carrigaline stocks Murphys too, so at least we won’t have to wait for those trips to Superquinn in Dublin anymore!
Clear Communication » Murphy’s Ice Cream back in Superquinn said,
November 3, 2006 @ 1:10 pm
[…] Way back in April, I wrote about how Kieran at Murphy’s Irish Ice Cream was gathering support for his product through his blog. Superquinn was threatening to de-list their ice cream and he asked readers to contact Superquinn to encourage them to reconsider. […]