My friends, Lynn and Tim Elliott have just launched an innovative new product - and I’m helping them get the word out.

We built much of the Communication Plan around David Meerman Scott’s The new rules of PR: How to create a press release strategy for reaching buyers directly. Even with just one press release distributed via PRWeb, we’re amazed at how far and wide word has spread. [So, thanks David!]

Your Recipe Book is just that - your own personalised recipe book with recipes and personal messages from family, friends, colleagues … anyone you like really. The idea is that people contribute their recipes via the website, then Lynn & Tim have them beautifully bound into a one of a kind personal gift for any food lover!

It’s aimed primarily at the wedding gift market, but I think there are foodies allover the world with their favourite recipe clippings stuffed into books and notepads - and I think they’d love to put them all together in their very own perfect recipe book!